Between Scandinavian precision and authorial gesture, HAY reinvents a discreet, sensitive, and radically contemporary form of industrial beauty. More a publishing house than a brand, the Danish studio curates singular collaborations to shape a kind of design that structures rather than furnishes. A precise and poetic language for the everyday.

At Vitra, design goes beyond the object. It shapes space—bringing rhythm, fluidity, and a sense of breath.